My Impressions: The Profit-Boosting Principles - How to Dramatically Increase Your Martial Arts School Profits Without Increasing Your Overhead

So I’ve wanted to open a martial arts school for a decade now…  Recently, I found this potential property that could be “IT” and was very excited.  I’ve never been so close to achieving my dreams.  I picked up this book because I felt like I needed to know the ins and outs of the business before I commit more than double my total net worth on a gamble. 

I’ve gone through many reviews on other martial arts books on Amazon, and I didn’t like them.  Most of them were (so the reviews say) written as “general small business” guidelines, and not specific to a martial arts school.  This book, is specific to martial arts schools.  However, I still got tricked by the comments (wondering if they are all real).  I was expecting benchmark performances of martial arts schools in this book (as a reviewer said), it is not there. 

The Profit-Boosting Principles: How to Dramatically Increase Your Martial Arts School Profits Without Increasing Your Overhead (Martial Arts Business Success Steps)

What a long ass title (I didn't even put the full thing).

For the book, I would say it is a very good starting point.  There are many good points for martial arts instructors to think about.  The many martial arts schools I’ve attended in the past (and current) would fair much, much better if they put away their egos and implemented some of the guidelines here. 

I don’t think there were any “mind blowing” concepts in the book, but it is fairly comprehensive check list on where to plug the leaks in your school. 

Now, Mike Massie is a great business man.  He has a podcast with valuable information on opening a martial arts school.  He talks confidently and comfortably.  Most importantly, his books/website/podcast all act as marketing material to tell audiences to BUY the book Small Dojo Big Profits – which seems to be the main goal of all the other initiatives.  Of course, he does it really well because he’s a great salesman.  You don’t feel like he’s pushing you, you don’t feel like he’s a sleazy salesman.  There are a lot of subtle hints on why you should get the book…

I believe strongly that taking the time to digest how he forms each of his podcasts/books/blogs will help you become a better salesman than going to a sales training.  I think he’s that good a salesman…

Besides being a salesman, he is very knowledgeable with the internet (compared to most small business owners).  Type in anything related to Small Dojo Big Profits or running a martial arts school…  Most of the first 20 pages of google search will lead you to his site, to buy that program…  I got tired of trying to find new information in google search, but I’m pretty sure he bombarded this whole sector with his site.  No matter what you search or where you search, all search leads to his site.  There is no getting out. 

Small Dojo Big Profits complete package is listed for $149, which is steep for “a book” but not expensive for an industry guide.  I have no idea what is in the book, but it is a very small investment compared to plunging 300k into a school.  I am pretty sure one of the first things in the book is don’t plunge 300k in a school.  

Maybe I’ll buy it some day when my dreams are even closer.  The only thing that concerns me is that his site is the only way to order it.  The book is not on Amazon (which, all his other books seem to be there), can’t find the book on google store, or any other channel…  The only place the book is available seems to be the website…  That is created to look like a scam…  So… 

As for the story regarding the property I had my eyes on – seems like the more research I do and the more people I talk to, the further away my dreams seem like a reality.  There would be so many more options available if money wasn’t such an issue.  Life’s such a bitch eh.