Tuesday, April 25, 2017

My Impressions: SEO 2017

Interesting.  To myself.  I bought this book for airplane reading when I flew back to Taiwan.  I ended up not reading this book on the airplane…  Well, I wanted to.  So, I bought this book at FULL PRICE (along with 2 other).  That is something I do very rarely these days.  1. Because I get discount notices, and 2. I have a huge backlog of books I haven’t read yet.  

SEO 2017 Learn Search Engine Optimization With Smart Internet Marketing Strateg: Learn SEO with smart internet marketing strategies

 

Yet, I paid full price.  I think what happened was the great marketing caught me off guard:

#1. Cute girl cover.  It wasn’t until I actually finished the book that I found out the author was ADAM.  For the longest time I thought the author was on the cover page.  Ma bad. 

#2. Clean title.  Technology is moving at a rate so fast that “none-insiders” have a really hard time grasping and understanding.  A lot of programming languages, online/e-commerce best practices, even strategies to run online stores are constantly changing.  Many “best practices” just a few years ago are completely obsolete.  By having “2017” in the title so early in the year (Q1 when I bought it?) gave an impression of the author staying on top of the game.  

Now having read it…  I guess it was a fair and solid overview of SEO in general.  There’s a lot about SEO I don’t, but having read other books, I don’t think this book added anything “deep.” The book is fairly comprehensive on “entry level SEO.”  I say that because I have no idea what intermediary and advanced level is.  Or maybe, this is all of it.  I just kind of doubt it. 

Recently, there seems to be a new style of writing a book where you compile a million resources and cram them in the book.  There are TONS of links to other sites and resources.  The author even gives a quick overview of the good and bad and services provided by these sites…  I get that there’s some value in that.  But I wanted a book to read so I didn’t have to go elsewhere. So, while it feels like the book contained a lot of “extra information” because it pointed to a lot of tools and added a lot of value…  The same time it really didn’t.  I have pages of links in my notes…  They won’t do me any good.  If I were to go to those links to learn…  Why by this book in the first place? 

And now I don’t know what to say anymore…



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