This is a very yuge book that took me 13 months
to read (I read the 2nd Edition). Of course, I probably could’ve
finished it in 1 month if I really tried. The book is written like a textbook, very
instructional and very comprehensive on the topic of Google AdWords. The tough part is, because there is so much
information, I had already forgotten what I read in the beginning when I reached
the end.
If anybody else wants to read this book, I would
recommend to skim/scan the whole book first. Get a pulse of what the book is about. Since this is not a storybook – and even less
“entertaining” than most business books, treat it like how it’s meant to be
used. There is no reason to want to be
able to understand and master everything the book teaches. Pick the chapters you can work on right away,
and get working on it. Start tweaking
your campaign bit by bit.
Advanced Google AdWords
AdWords is not rocket science. But this book showed a lot of key themes to
focus on, and the task is probably not suited for winging. Unless you’re winging really hard really
long.
I personally wished I’d at least scan over this
book before I started my AdWord campaign, at least now I know what to do. So when it comes to investment, it’s really
hard to “know” if something will pay off or not. Will the stock go up or down? Will my AdWord investment bring in new
customers? A lot “ads” in the modern
world or funny-driven, or heart-touching-driven. Not necessarily money-driven. I am in the mindset that an ad should drive
sales. If you have other objectives over
that, go screen write…
Oh, I got $50 coupon to spend on your AdWords
account when I bought the book, not sure if they still have that promotion for
new editions! I think you had to spend
$100 or whatever… But… Although $50 pays for this book… Money comes and goes so fast with AdWords………… Usually just goes… So fast…
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