My Impressions: Content Machine

This book was recommended by an entrepreneur friend…  Since he also an entrepreneur, his advice holds slightly more weight when I ask for advice.  Thus, bumped other books back a bit…  Plus, I’m really thinking of putting more content anyway. 

Forward by Neil Patel…  This dude been spamming my fb feed with his online course.  Seems like the world is only so big. 

Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising

There is funny (or emotional or witty) marketing copy, and there is marketing that sells.  Here, if you are content marketing, there should be an end game of some sort.  The difference between a blogger and a content marketer here is one just assumes the job is to create content while the other knows the job is really to market a business.  

Sadly based on the “10 Characteristics of a High-Growth Business” evaluation…  I run a shitty business… 

The book provides a few metrics to measure against and targets to strive for.  There are also a few ways to brainstorm how to find/create your content and the different personality approaches you could try to find a fit.  

All in all though, seems like the main points are:

          1. This is a very long exercise…  You have to just take that leap of faith

          2. Be part of the 5% that actually get things done

          3. Give give give

So in a way…  My next steps will be working on content and AdWords.  There are things I did when I lost 40 pounds and I think would be beneficial to others if I shared it.  A few weeks ago when my friend Sophia asked me if I spent all the money we made at a trade show on dinner to thank everybody for helping out…  Yes…  I told her profitability means nothing right now.  Of course everybody hopes to make money.  But this project was more about learning, experiencing, giving, finding a creative outlet, and “owning” responsibility.  

I think everybody should start a business.  Experience all the high’s and low’s.  Mostly the low’s.  Understand what it’s like on the other side.  It makes you a lot more humble and appreciate life a lot more…  And if you’re successful, then you can pay it forward and help the next person that wants to be help.  I can’t help people in running a business yet…  But I can help with losing weight and living a healthier life style!