I’m still edumacating on the Google AdWords space.  This is one of the other books I bought to read for the flight back in March.  Didn’t read it until 10 days ago…  I guess I was very optimistic on how much and how fast I would read.

Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes 

So, Google is basically just a super huge advertising company with a lot of expensive hobbies.  To be a pro at AdWords probably requires being good at advertisement and marketing in general.  That’s one of the downsides and my main complaint of this book.   I’m being sold throughout reading the book. 

          ·        In the pre-face, I’m being directed to another website for “bonus” material worth “$85” dollars, in exchange for my e-mail and address

          ·        Chapter 1, selling me on his other book 80/20 Sales and Marketing

          ·        Chapter 2, selling me on their facebook ad book…

          ·        Chapter 3 provides another link to a tool to check if google display or google adwords is better for my business.  Right below that, asks for my name and e-mail again for a “free analysis”…

Now, after the grueling first 5 chapter or so, maybe I got numbed enough to the constant bombardment of marketing material – and I could finally start to see the value of the content.  Half way through the book, I started really enjoying the book.  There are both strategic and tactical aspects for anybody to start implementing AdWords.  There are guidelines on what to measure and how to measure them. 

The last quarter of the book, I would even say the tone became very motivational and inspiring.  Giving small online business owners another push to try, some success stories to look up to… 

Marketing and advertisement is a bit like investment.  Feels like I’m constantly throwing money in the ocean, not knowing if there’s ever a return.  So far, there isn’t.  So far, I’m discouraged.  But I do plan to implement strategies in this book and give AdWords another shot.  It’d be nice to eventually figure out a money-making-campaign…  At that point you will “know” how to make money instead of guessing and speculating what might make money.  However, also at that point, it would be crossing a line where you won’t be able to enjoy the pain and depression from facing the unknown anymore.